Tuesday, June 15, 2010

Macquarie GSM – Climb when Ready!

In recent times the mysterious world of marketing has embraced rock climbing as a means for projecting aspirational things.  They get it wrong a fair bit of the time, but the effort from Macquarie Graduate School of Management in today’s AFR was really noteworthy.  I particularly liked the top rope – so much for leadership!  As for the jumar dangling from his harness, I guess all good execs have an escape strategy.  As for the pile of choss he appears to be climbing, the less said the better.

Climbing Macquarie

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